A Five Day Live-Stream of South Australia

South Australia is one enormous, state of wonder. And in a world of shortening media placements there’s more to see than one ad could ever cover off. So, we went long. 120 hours long. Live streaming, Five Days In A State Of Wonder. Launching at the AFL Grand Final, we live streamed the whole event for five days across social, online and outdoor media. 14.1 million online video plays, 1.2 million live stream interactions and 83% increase in tourism leads.