Making the tin can valuable again.

The Shepparton Preserving Company is the last Australian cannery using home-grown produce. But Australians no longer value the quality of preserved fruit. A tin can is just a tin can. People needed to be reminded that what’s inside a can of SPC is special. So, we created Preserved Memories. Using SPC’s own preserving process, we invited people to preserve their most cherished items in uniquely designed SPC cans. This created personalised time capsules, building lifelong connections with the brand.

See the campaign site here