How A State Stood As One And Won.

The NSW Blues rugby league team had lost the State of Origin for eight years in a row and the fans were dropping like flies. We needed to get them behind their team once again.

We created Name In the Game. A promotion that gave away Victoria's Bitter's most coveted sponsorship space to their fans. Putting the fans in the game, on the front of each player's jersey. 1.6 million cartons sold. $650k of media generated. And NSW won for first the time in nine years.